Carolshi
Design Portfolio
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SK-II Social Content Transformation

SK-II Social Content Transformation

SK-II has positioned itself as a premium skincare brand catering to middle-age women with mature skin for many years. Nowadays, it would like to transfer their brand image for attracting more young women. Therefore, we helped SK-II reflects a more younger style with playful and cheerful social content, and retail visuals.

The series of videos and images are for SK-II’s Instagram and WeChat, which not only featured the SK-II's key product, Facial Treatment Essence but also authentically showcased the ambassador’s beautiful face and energetic attitude.

Haruka Ayase for Japanese Market

NiNi for China and ASEAN Markets

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Filmstrip

A roll of film flashes between our ambassador’s beautiful skin and her secret: a bottle of Facial Treatment Essence.

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Polaroid

Polaroids slowly pile up until to reveal the secret to crystal clear skin.

 
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In & out

Playfully animating between half-body shots that show her fun, playful personality with tighter shots of her flawless skin.

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Grid

A grid of expressions shuffled with Facial Treatment Essence..


SK-II Instagram Post

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WeChat SK-II Official Account’s Article

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