Carolshi
Design Portfolio
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SK-II Social Campaign

SK-II Spring'18 Social Campaign

We created a series of videos for Instagram and WeChat that featured the SK-II's key product, Facial Treatment Essence but also authentically showcased the ambassador’s beautiful face and energetic attitude.

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Filmstrip

A roll of film flashes between our ambassador’s beautiful skin and her secret: a bottle of Facial Treatment Essence.

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Polaroid

Polaroids slowly pile up until to reveal the secret to crystal clear skin.

 
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In & out

Playfully animating between half-body shots that show her fun, playful personality with tighter shots of her flawless skin.

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Grid

 

A grid of expressions shuffled with Facial Treatment Essence..