Carolshi
Design Portfolio
SK-II MAMJ_FMOT_Nini.png

SK-II’s Global Retail Environment

#Be Bold - SK-II Global Retail Environment

SK-II has positioned itself as a premium skincare brand catering to middle-age women with mature skin for many years. Nowadays, it would like to transfer their brand image for attracting more young women. Therefore, we helped SK-II reflects a more younger style with playful and cheerful social content, and retail visuals.

FMOT stands for First Moment of Truth. This is the feeling that when consumers are standing in front of the product, actually looking at it. Every trimester, SK-II updates FMOT key beauty and product imagery to showcase their celebrity ambassadors, seasonal products and to attract more customers to its retail counters.

NiNi for China and ASEAN Markets

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LRS
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Haruka Ayase for Japanese Market

Ayase 1
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Ayase 2

Sooyoung for Korean Market

Sooyoung 1
FTE
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Store Environment 1

Store Environment 1

Store Environment 2

Store Environment 2

Singapore Orchard MRT Station

Singapore Orchard MRT Station

Singapore Changi Airport Duty Free Store

Singapore Changi Airport Duty Free Store

Outdoor Advertising in Singapore Orchard MRT

Hong Kong Outdoor Billboard

Hong Kong Outdoor Billboard