Carolshi
Design Portfolio
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SK-II FMOT Retail Visuals

SK-II Spring'18 FMOT Retail Visuals: Go Bold

FMOT stands for First Moment of Truth. This is the feeling that when consumers are standing in front of the product, actually looking at it. Every trimester, SK-II updates FMOT key beauty and product imagery to showcase their celebrity ambassadors, seasonal products and to attract more customers to its retail counters. 

NiNi for China and ASEAN

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LRS
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Haruka Ayase for Japan

Ayase 1
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Ayase 2

Sooyoung for Korea

Sooyoung 1
FTE
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