Carolshi
Design Portfolio
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Carrs Crackers Packaging Redesign

Carrs Crackers Packaging Redesign

To revolutionise the tone & manner of Carr’s soon-to-be, this is the limited holiday edition that commemorative packaged staple cracker products. Three staples from their existing product line will introduce this packaging to the consumer: “Poppy & Sesame Crackers, Table Water Crackers, and Whole Wheat Crackers.”

This litmus-test packaging system’s intent is to spur lagging sales; by enticing a younger, “hipper” consumer whose perception of the current line is “Old English & Stodgy.”

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